Whitby School
Whitby School
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About the project
Impulse Trust Services collaborated closely with Lisa Lane from Wonder Learning Partnership to create a refreshed and cohesive brand identity for Whitby School.
Our goal was to develop a brand that reflects the school’s distinctive character while fitting seamlessly within the overarching identity. Working hand-in-hand with Lisa, we began the process by discussing Whitby School’s values, vision, and community spirit, identifying key themes that should be present in the final design.
This brainstorming phase allowed us to generate ideas and concepts from these discussions, we crafted a complete brand package, including a unique logo set and comprehensive brand guidelines. The logo design captures the school’s essence, featuring modern and memorable elements that speak to Whitby’s identity. The brand guidelines outline essential elements like colour palette, typography, and logo applications, providing a framework to maintain a consistent and professional look across all communications.
The final result is a polished, adaptable brand that Whitby School can confidently use to represent itself. This project highlights our ability to collaborate effectively and deliver a tailored branding solution that celebrates individual identity while contributing to a cohesive network-wide image.
MNA Group contacted Impulse in 2022 to begin a new website build. From the initial meeting with Tom to the completion in 2023 with both Tim and Tom the service has been excellent. A real down to earth company who are easy to approach, and listen to their clients.
Knowledgeable in their field they were able to take our ideas and visual concepts and turn it into a modern website that has been well received by the whole of MNA and it's clients. Huge thanks the Impulse team for the skills, and guidance received during the build, The MNA Group Team.
